FRENCH’S

Creative Campaign

The Ask: Create a campaign including five advertisements from conception to execution for the client French's.

This Campaign was assigned to my group of four in our advertising campaigns capstone course. This project encompassed everything from thorough landscape analysis research and creative brief development to the execution of our campaign. We were able to dissect cultural nuances and trends to inform our brand strategy and eventually our campaign. This experience pushed me to expand both my creative and analytical skills, deepening my comprehension of the intricate process behind crafting disruptive advertising campaigns.

The Team

Pictured with our professor, Peter Sherman