YAHOO!
Rebranding
The Ask: Define, design and grow the next generation of the Yahoo brand re-built with generative artificial intelligence (AI)
In the summer of 2023, my intern class and I completed this rebranding at Siegel + Gale in NYC. As a strategy intern, I used brand horizons to define the brand purpose, positioning, consumer and business unique value proposition, and brand personality for the newly relaunched company.
The Team
The Strategy
3 Lenses Research Analysis
3 Key Insights
Strategic Direction
Unlock New Interests.
The Design
3-up Poster
Social Posts
Billboard
Story Posts
